Idea to Action

What should you do when things start to look bleak? When Michael and Cherita Rice started Mad Priest Coffee Roasters in 2015, they didn’t anticipate facing so many bumps in the road. In this episode, we talked to Michael and Cherita about how a surprising messaging strategy saved the business when it looked like the end, and how even failure isn’t always the end of the journey.

In this episode of Idea to Action we talk to Kirby Caroll, an innovative brand strategist who’s worked for companies ranging from small businesses to multi-billion dollar companies. We talked to Kirby about the power of branding—and how your small business can use the power of brand to win over your customer’s heart. If cracking the marketing mystery is a challenge for you, we promise you’ll find insight and inspiration in this conversation.

Upon starting her dream business—an authentic Indian restaurant—Sujata Singh made a major impact in Chattanoooga’s food industry. On this episode of Idea to Action, Rebekah talks with Sujata about starting small with an Indian food pop up—and how that led to her own storefront. They discuss the challenges of bringing ethnic food to a southeastern city with only a tiny Asian population, as well as how customer feedback enabled Sujata to quickly pivot and adapt to a challenging market. Join us on this episode with another exciting journey of taking this idea to action.

Welcome back to the Idea to Action podcast! After her son almost choked to death, Felicia Jackson became driven to help parents around the world avoid the unthinkable. In this episode, Jose talks with Felicia about how she was able to turn her idea, a CPR assistance product, into reality with very little money. And it all has to do with the supportive business community around her. If all you have is an idea and plenty of passion behind it, this story is for you!

Welcome to the first official episode of the Idea to Action podcast! On today's show, our host Jose Alfaro talks with Brienne Maner, President at Startup Sioux Falls, and Rhiannon Israel, Owner of The Relocation Companion. We will explore how Rhiannon grew her own business from a local business to a national relocation agency, the struggles she faced, and how a powerful ally in the business community helped turn her dream into reality. Join us as we journey through this business owner’s process of moving from idea to action!

Welcome to the Idea to Action podcast! In this introductory episode, CO.STARTERS CEO Jose Alfaro speaks with Rebekah Marr and Enoch Elwell, the company’s co-founders. They discuss why they started CO.STARTERS, the purpose of this podcast, and what they’ve learned over a decade of helping people transform their lives through entrepreneurship.